Viviana Fernández

Meet Viviana:

Viviana is a committed and passionate professional in the field of tax consulting, with a solid academic background and extensive practical experience. During the last 16 years she has led various services such as the management of administrative claims and the monitoring of tax audits.

She has provided comprehensive advice in tax and financial areas to recognized companies nationwide, always focused on obtaining efficient and effective results, in strict compliance with the current legal framework.

As a professional specialized in the tax, accounting and financial areas, her career is distinguished by a deep knowledge in these disciplines. Her academic background combines a strong foundation in finance and accounting, backed by a master’s degree in tax law. This timely academic combination provides her with a comprehensive and differentiated vision, allowing her to address business challenges from multiple perspectives.

Throughout her professional career, she has developed exceptional skills in translating tax regulations into numerical language, enabling her clients to make assertive decisions and receive preventive advice by anticipating potential tax and financial contingencies. Her goal has always been to maximize benefits and minimize risks for her clients, ensuring that each decision aligns with their strategic and financial interests.

Experience

• Her commitment to professional excellence, backed by a solid academic background and extensive practical experience, sets her apart in the tax, accounting and financial fields.

• One of her key strengths lies in the ability to offer personalized solutions adapted to the specific needs of each client, not only focused on the accounting field but also on tax law, which enables her to design strategies that minimize adverse consequences and facilitate a smooth and efficient transition towards problem solving.

• One of the most relevant cases of her professional career was advising a renowned national financial institution. The main challenge in this project was to address the complexities of a market with strict regulations, which required a detailed analysis and a precise strategy to ensure compliance with all applicable regulations before the tax authority, in which he actively participated within a multidisciplinary team, contributing her specialized knowledge to argue a solid defense.

• Her contribution was crucial to accomplish excellent results for the client, achieving that all the assessments made by the tax authority were dismissed. This success not only reaffirms Viviana’s ability to meet complex challenges, but also her commitment to excellence and customer satisfaction.

• In the pharmaceutical sector, Viviana faced a significant challenge when the tax authority required a detailed justification of her client’s cost of sales. The main challenge was that, in previous periods reviewed by the tax administration, this cost of sales had been interpreted in a way that was not favorable to the client. However, Viviana and her team meticulously worked to justify the information clearly, precisely, and appropriately, ensuring that the tax authority raised no objections to the client’s cost of sales.

• Viviana’s ability to handle complex situations and her commitment to excellence stood out once again, solidifying her reputation as an exceptional professional in the accounting and tax field.

• Viviana has accumulated extensive experience in participating in tax determinations for both national and international clients, covering various industries. Her broad knowledge of Ecuadorian tax laws and her ability to interpret and apply complex regulations enable her to develop effective strategies for her clients.

Formation

• Accounting and Auditing Engineer, Universidad Central del Ecuador (UCE), Ecuador.

• Master’s Degree in Tax Law, Pontificia Universidad Católica del Ecuador (PUCE), Ecuador.

Certifications/Other  

• Tax Update Certificate and fiscal closing 2023.